Some of the Major ICO Marketing Mistakes Made from the Point of Brand Communication and User Experience Are:
- Lack of a clear project vision
No clarity about the future of the product
Having a bad ICO promotion video
Not possessing a solid team of advisors
Not having a reliable marketing plan
Lack of adequate usage of the correct marketing techniques
Not focusing on the value of the token
Not having a personal cap for investors
No defined ICO hard cap
Not following a game theory approach